10/07/2010
Be the Mayor of Seussville! Random House Children's Books Launches a Seuss-Themed Promotional Game on Facebook®

(October 7, 2010, New York, NY)—On the heels of the August 2010 launch of the all-new Seussville, the official online home of Dr. Seuss, Random House Children’s Books announced today "Mayor of Seussville", a new Facebook game for Seuss fans of all ages. Just in time for the election season, the game kicks off today and will run until Election Day, November 2nd. In the game, players will be challenged to run a campaign by creating slogans, selecting cabinet members, and completing tasks in a race to win as many votes as possible. Join the race now! The winner will be announced on Seussville.com

Do you have what it takes to be the next Mayor of Seussville? Similar to other popular social games on Facebook Platform, the game will allow players to accumulate votes by completing a variety of Seuss-themed activities for Dr. Seuss’s most beloved characters in pursuit of becoming the Mayor of Seussville. Players will create their own Seussian cabinet to perform the tasks with and will compete with contestants worldwide. The player with the most votes gained by Election Day will earn the official title of Mayor of Seussville and their picture will be featured on Seussville.com.

Random House Children’s Books collaborated with Big Bad Tomato Interactive Agency, based in Los Angeles, to develop Seussville.com in addition to the new Facebook game.

Seussville—the official home of Dr. Seuss on the Web—is the place for children of all ages to play and learn with Dr. Seuss’s wonderfully whimsical books and classic characters. The Cat in the Hat, Green Eggs and Ham, Oh, the Places You’ll Go! and all of the Dr. Seuss books leap to life through interactive games and activities that will enrich each child’s reading experience.

Dr. Seuss believed that books and learning to read should be fun and exciting for children. The site maintains this spirit of fun and honors the tenets of his work: discovery, imagination, and creativity. Visitors will explore the lush animated environments as they uncover a wealth of games and information, including a comprehensive Dr. Seuss character guide, a searchable Dr. Seuss book catalog, biographical information, educator resources, parent tips, and more.

ABOUT RANDOM HOUSE CHILDREN’S BOOKS
Random House Children’s Books is the world’s largest English-language children's trade book publisher. Creating books for preschool children through young adult readers, in all formats from board books to activity books to picture books and novels, Random House Children’s Books brings together award-winning authors and illustrators, world-famous franchise characters, and multimillion-copy series. In 1957, Random House pioneered the beginning reader genre when it launched the Beginner Books series with Dr. Seuss’s classic The Cat in the Hat. Each year, Random House Children’s Books, along with Dr. Seuss, proudly supports the National Education Association’s Read Across America initiative, which calls on America’s children to celebrate the joys of reading in conjunction with Dr. Seuss’s birthday, March 2. Random House Children’s Books is a division of Random House, Inc., whose parent company is Bertelsmann AG, a leading international media company.

ABOUT DR. SEUSS ENTERPRISES, L.P.
The primary focus of the Dr. Seuss Enterprises, L.P. is to protect the integrity of the Dr. Seuss books while expanding beyond books into ancillary areas. This effort is a strategic part of the overall mission to nurture and protect the relationship consumers have with Dr. Seuss characters. Theodor Seuss Geisel (Dr. Seuss) said he never wanted to license his characters to anyone who would “round out the edges.” That is one of the guiding philosophies of Dr. Seuss Enterprises. Audrey S. Geisel, the widow of Dr. Seuss, heads Dr. Seuss Enterprises as President.

ABOUT BIG BAD TOMATO
Big Bad Tomato is an award winning interactive creative agency specializing in the development of mixed-medium, multi-platform interactive experiences for the entertainment, education, and consumer product industries. Big Bad Tomato’s mission is to drive new media innovation through creativity using technology to engage audiences in new, fun and creative ways. Big Bad Tomato is a ‘full service’ development company supporting concept, design, build and marketing for entertainment sites, online learning destinations, mobile applications, social media, viral promotions, and ecommerce solutions. Big Bad Tomato maintains locations in Los Angeles, California and Manila, Philippines.

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MEDIA CONTACT
Dominique Cimina, Random House Children’s Books