New York, NY (November 29, 2007)—Random House Children’s Books has declared December 1st, 2007 as Grinch Day nationwide in honor of 50 years of Dr. Seuss’s How the Grinch Stole Christmas! and to kick-off a campaign to celebrate one of the most recognized characters in children’s literature. Originally published in 1957, How the Grinch Stole Christmas! quickly became a favorite among children and adults, and has since become a perennial holiday bestseller, selling over 5 million copies to date.
In How the Grinch Stole Christmas!, Theodor Seuss Geisel (better known as Dr. Seuss) put his thoughts about the true meaning of the holiday into words—and in doing so, shared a message that is as resonant today as it was in 1957. Dr. Seuss’s Grinch steals Christmas from the Whos in Who-ville, but it doesn’t stop them from celebrating. The Grinch learns that Christmas isn’t just about presents, decorations and feasts—Christmas is about coming together as a community. “Maybe Christmas,” he thought, “doesn’t come from a store”. “Maybe Christmas…perhaps…means a little bit more.” In the end, the Grinch’s heart grows three sizes and he gives Christmas back to the Whos.
This holiday season, Random House Children’s Books and the Grinch are encouraging children and adults to grow their heart three sizes. The campaign to Grow Your Heart Three Sizes with the Grinch promotes charity and good deeds, with the goal of reminding children and adults everywhere of the magical message that Dr. Seuss share 50 years ago. What can you do to grow your heart three sizes?
Random House is sponsoring the first-ever National Grinch Costume Tour and partnering with the U.S. Marine Corps Reserve Toys for Tots Program™ to encourage community participation in their longstanding holiday charity drive. At each event, new, unwrapped toys will be collected on behalf of the Grinch, which Toys for Tots will distribute as Christmas gifts to needy children in that store’s community. Events will also include read-alouds, birthday cake, giveaways and photos with the Grinch.
Whether you introduce new readers to this sure-to-be holiday favorite or re-read with veteran Grinch admirers, involvement is as easy as reading How the Grinch Stole Christmas! aloud—at home, in school, around the Christmas tree, at a community event—anywhere! Visit www.grinch50.com for more information,activities, and to find a Grinch Costume Tour event near you.
Random House Children’s Books published two special editions of How the Grinch Stole Christmas! in September 2007: A 50th Anniversary Retrospective (Commentary by Dr. Charles D. Cohen / On sale September 25, 2007 / $24.99), and a collectible foil-covered Party Edition (On sale September 25, 2007 / $14.00). In the 50th Anniversary Retrospective, Dr. Charles D. Cohen, the world’s foremost Seuss scholar and collector, tells the fascinating story behind How the Grinch Stole Christmas! The book includes Dr. Seuss’s original story and illustrations, as well as three rarely seen Seuss works.